A Case Study: Prospect John
 

Let's take a look at John's day and figure out the times when he might be a good (qualified) prospect for your Vitamark business.

6:00 a.m.: The alarm rings. John groans that he has to get out of bed. He wishes he had a business of his own where he could sleep late.  If you contacted John at that moment and offered him details on how to earn an extra weekly paycheck with Vitamark, he would definitely be interested.

7:00 a.m.: John remembers that today is going to be one of his best days at work. It's time for the yearly bonus checks.  If you offered John details on a Vitamark business now, he would not be interested.

8:00 a.m.: John's car is crushed by a speeding delivery truck. John remembers that he forgot to renew his auto insurance last week. He would be interested, he'd be a good prospect.

9:00 a.m.: John gets to the office and everyone is smiling. Maybe this will be a great day after all.  He would not be interested, he'd be a bad prospect.

10:00 a.m.: The yearly bonus checks are distributed in sealed envelopes. He would still not be interested.

10:01 a.m.: Inside the envelopes are termination notices. The company has been purchased by a competitor and the employees are no longer needed. He would be very interested, he'd be a great prospect.

10:30 a.m.: John gets a phone call from home that his wife has won the state lottery. He would definitely not be interested.

11:00 a.m.: The I.R.S. collection team escorts John down to the local police station. Apparently there is a little discrepancy from last year's tax return. He would be interested in creating an extra paycheck to pay off his debt. He'd be a good prospect.

And so, the day goes on.

If you were to invite John to join Vitamark at 6:00 a.m., he might be open to looking for an alternate career.

However, if you called John right after he learned that his wife won the state lottery, I'm sure John would have other plans for his life.

Several times throughout just one day, a prospect can turn from unqualified to qualified. It's only a matter of timing, not a matter of personal rejection.


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